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Okx

Senior Growth Manager, Performance Marketing

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Date Posted

Department

Global Paid Ads

Location

Hong Kong, Hong Kong SAR

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

We’re looking for a hands-on growth leader to help us scale internationally beyond Google and Meta.
This role is about unlocking under-the-radar, high-trust, high-ROI growth channels in overseas markets — from vertical communities and micro-influencers to offline partnerships and regional platforms — and turning them into sustainable acquisition engines.
打破对 Google/Meta 等头部公域流量的依赖，通过挖掘海外目标市场的长尾流量（垂直社区、本土KOL/KOC、线下分销、小众联盟、地区性App等），构建差异化的获客壁垒，实现低成本、高粘性的本土化增长。

What You’ll Be Doing 

Map growth channels
  • Deeply research target markets (SEA, LATAM, Middle East, or specific regions in Europe/North America) to identify high-conversion, non-mainstream channels such as forums, regional social apps, campus ambassador programs, and niche communities.
Build micro-influencer & KOC networks
  • Source and collaborate with overseas grassroots creators and KOCs, building long-term partnerships that drive authentic word-of-mouth and brand trust.
Drive partnerships
  • Identify and execute co-marketing initiatives with partners (e.g. retail stores, lifestyle apps, service platforms) that provide unique traffic entry points.
Operate channels with precision
  • Tailor content and messaging to each channel’s cultural and contextual nuances, and continuously optimize acquisition funnels using performance data.
Identify competitive white spaces
  • Monitor competitors’ activities in less visible channels and move quickly to capture untapped traffic opportunities.
  • 渠道地图绘制： 深入调研目标市场（如东南亚、拉美、中东或欧美特定区域），识别并梳理非主流但高转化的长尾渠道，包括但不限于地区性垂直论坛、社交软件群组、校园大使网络等。
  • KOC/微型影响力矩阵构建： 负责海外“毛细血管”级达人的触达与合作，建立长期合作体系，利用高信任度的本土口碑实现品牌渗透。
  • 异业合作与资源整合： 寻找海外具备流量入口的合作伙伴（如当地零售店、生活服务类App），策划并执行跨界联合营销活动。
  • 渠道精细化运营： 针对不同长尾渠道的特性，定制符合当地文化语境的内容素材，并根据数据反馈持续优化投放策略与链路。
  • 竞争壁垒挖掘： 监控竞品在市场的非公开渠道动态，快速响应并抢占未被大规模开发的空白流量池。

What We Look For In You

  • 3+ years of international growth experience - ideally supporting Chinese companies going global, with proven results in deep market penetration.
  • Strong instinct for long-tail channels - you’re comfortable finding opportunities in Reddit threads, Telegram groups, communities, or even offline markets — not just dashboards.
  • Cross-cultural fluency - strong English or other language skills, with the cultural sensitivity to adapt strategies authentically
  • High ownership & resilience - you thrive in ambiguity and are comfortable building from 0→1 in fragmented, early-stage channels.
  • Data-driven execution - able to evaluate ROI across scattered traffic sources and build sustainable acquisition models.
  • 出海实战经验： 3年以上中国企业出海相关经验，有成功“深入当地市场”实现业务增长的案例。
  • 渠道嗅觉敏锐： 不迷信大样数据，具备极强的调研能力，能从 Reddit 评论区、Telegram 频道或当地线下市集中发现商业机会。
  • 跨文化共情力： 具备优秀的英语或目标市场小语种能力，能够理解并尊重当地文化差异，避免“中式思维”的生搬硬套。
  • 自驱与韧性： 长尾渠道的开拓初期通常效率低、琐碎且充满不确定性，需要具备极强的抗压能力和从 0 到 1 的执行力。
  • 数据驱动： 能够建立科学的归因模型，对零散的长尾流量进行ROI评估，确保获客的可持续性。

Nice to have

  • Overseas experience, not limited to living, studying, or working aboard
  • Experience managing overseas field marketing teams or affiliate programs
  • Proficiency in a second language (Spanish, Portuguese, Arabic, etc.)
  • 曾在海外当地生活、留学或工作 2 年以上，对当地民俗、文化、消费习惯有深度感知。
  • 有成熟的海外地推团队管理经验或海外联盟营销（Affiliate Marketing）深度操作经验。
  • 掌握除英语外的第二外语（如西语、葡语、阿拉伯语等）。

Perks & Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
  • More that we love to tell you along the process!

Disclaimer:Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong.

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