Senior Growth Manager, Performance Marketing

About the Opportunity

We’re looking for a hands-on growth leader to help us scale internationally beyond Google and Meta.

This role is about unlocking under-the-radar, high-trust, high-ROI growth channels in overseas markets — from vertical communities and micro-influencers to offline partnerships and regional platforms — and turning them into sustainable acquisition engines.

What You’ll Be Doing

• Deeply research target markets (SEA, LATAM, Middle East, or specific regions in Europe/North America) to identify high-conversion, non-mainstream channels such as forums, regional social apps, campus ambassador programs, and niche communities.

• Source and collaborate with overseas grassroots creators and KOCs, building long-term partnerships that drive authentic word-of-mouth and brand trust.

• Identify and execute co-marketing initiatives with partners (e.g. retail stores, lifestyle apps, service platforms) that provide unique traffic entry points.

• Tailor content and messaging to each channel’s cultural and contextual nuances, and continuously optimize acquisition funnels using performance data.

• Monitor competitors’ activities in less visible channels and move quickly to capture untapped traffic opportunities.

What We Look For In You

• 3+ years of international growth experience - ideally supporting Chinese companies going global, with proven results in deep market penetration.
• Strong instinct for long-tail channels - you’re comfortable finding opportunities in Reddit threads, Telegram groups, communities, or even offline markets — not just dashboards.
• Cross-cultural fluency - strong English or other language skills, with the cultural sensitivity to adapt strategies authentically
• High ownership & resilience - you thrive in ambiguity and are comfortable building from 0→1 in fragmented, early-stage channels.
• Data-driven execution - able to evaluate ROI across scattered traffic sources and build sustainable acquisition models.

Nice to Haves

• Overseas experience, not limited to living, studying, or working aboard
• Experience managing overseas field marketing teams or affiliate programs
• Proficiency in a second language (Spanish, Portuguese, Arabic, etc.)

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• More that we love to tell you along the process!

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