About ENS Labs

ENS Labs is the core team behind the Ethereum Name Service (ENS), the open-source protocol that makes blockchain-based naming simple, secure, and globally accessible. ENS is the naming layer of Ethereum — and the internet of the future. Today, ENS supports more than 3 million registered .eth names, plus 20M+ additional ENS names through partners like Coinbase, Uniswap, and Venmo. Our mission is to make Web3 human-readable and interoperable everywhere.

ENSv2 is the next evolution of ENS — a complete upgrade to our protocol and user experience. ENSv2 introduces Namechain (a dedicated zkEVM chain for ENS), updated registry contracts, and two brand-new apps: the ENS App, designed for end users as a reimagined, user-friendly interface to register, manage, and renew ENS names; and ENS Explorer, designed for developers and power users, which will be a more detailed portal for managing names — including record groups, resolver details, chain context, history, and direct access to underlying Namechain data for debugging and integration.

Why This Role Matters

In Web3, names are more than identifiers; they are the human‑readable gateway into decentralized ecosystems. As the Product Marketing Manager (PMM) for ENSv2, you will sit at the intersection of product, community and growth, shaping the narrative and go‑to‑market strategy for the most significant upgrade in ENS history. This is a high‑impact, cross‑functional role involving defining market strategy, influencing product direction and leading go‑to‑market efforts. You will work closely with the product, engineering, developer relations and community teams to translate complex technology into compelling stories that resonate with both end users and developers.

We’re a remote‑first, mission‑driven team fundamentally committed to open‑source, decentralization and public goods.

What You’ll Do

• Define and evangelize positioning for two distinct audiences:

  • ENS App (end users): Craft messaging that makes migration and management intuitive, building trust and clarity for millions of existing and future ENS registrants.

  • ENS Explorer (developers/power users): Position Explorer as the definitive tool for inspecting ENSv2, debugging integrations and building on Namechain.

• Shape go‑to‑market strategy: Develop and execute coordinated GTM plans tailored to each audience’s pain points and motivations — from launch announcements and community programs to lifecycle campaigns that drive adoption and retention.

• Drive the migration journey: Own the end‑to‑end user migration experience, creating educational resources, activation flows and post‑migration engagement strategies that ensure a smooth transition to Namechain.

• Tell the ENSv2 story: Write clear, compelling content — from consumer‑friendly migration guides to deep‑dive technical walkthroughs — that demystifies resolvers, record groups, chain context and more. Collaborate with DevRel and the product team on blog posts, FAQs, videos and community presentations.

• Act as a strategic partner: Gather developer and user feedback, synthesize market insights and collaborate with the product team on roadmap priorities, pricing and packaging. You will have the autonomy to influence the direction of our products and protocols.

• Establish success metrics and iterate: Define separate success metrics for user migration to Namechain and adoption of ENS App features. Analyze campaign performance, surface insights and iterate on messaging and tactics.

• Partner across the ecosystem: Work with wallets, dApps and infrastructure teams to ensure ENSv2 and Namechain support at launch. Serve as a key point of contact for developers and external partners, strengthening ENS’s position as the naming standard across chains.

Who You Are

• Product marketing or growth experience: 4+ years in product marketing, developer marketing or go‑to‑market roles. Experience in Web3, open‑source projects or developer tools is a strong plus but not required.

• Technical fluency: Ability to understand and translate deeply technical concepts (e.g., resolvers, zkEVMs, chain history) into clear, actionable messaging for both non‑technical and technical audiences.

• Strategic thinker and storyteller: Proven track record of crafting positioning and narratives that resonate with multiple personas and drive adoption. Comfortable defining go‑to‑market strategies and working cross‑functionally to bring them to life.

• Autonomous and collaborative: Self‑starter who thrives in fast‑paced, ambiguous environments, yet enjoys collaborating with engineers, designers, community managers and leadership to ship impactful work.

• Data‑driven and growth‑oriented: Comfortable setting success metrics, analyzing campaign performance and iterating to improve results. Familiarity with tools like Linear, Figma or analytics platforms is helpful.

• Passion for decentralization and open‑source: Interest in identity, Ethereum, wallets and developer tooling. Experience contributing to or engaging with open‑source communities is a bonus.

It's a Plus, If You Have

• Experience with protocol migrations, registry upgrades or ecosystem‑wide launches.

• Familiarity with L2s, zkEVMs or blockchain data indexing.

• Prior work in developer relations or community building.

• Ability to speak additional languages or work with global communities.

ENS Labs is an equal-opportunity employer. We value diversity and are committed to fostering an inclusive, supportive environment for all team members. We welcome applicants from all backgrounds and experiences.