Global PR and Communications

Responsibilities

• Executive thought leadership:

  • Oversee Binance’s speaker program, securing high-impact speaking engagements, managing logistics/speaker calendars and briefing documents

  • Develop newsworthy stories and secure earned ops—including key media, KOL and podcast interviews—focused on security, compliance, product innovation, and institutional growth 

  • Maintain and build Binance’s core executive speaker bench – support media trainings, ensure delivery of consistent messages across channels, elevate executive profiles to be credible and leading voices in the industry

  • Consistently deliver industry and market insights for earned media ops to further Binance’s position in key market issues, policies and trends 

  • Media relations:

    • Build, maintain and expand key media relationships with top-tier business, finance, tech, and crypto/trade media

    • Consistently secure high-quality and impactful media coverage, including interviews, commentary, op-eds, and feature stories for key spokespeople 

    • Organize media events/strategic media engagements during key conferences

    • Corporate messaging & news:

      • Support key corporate announcements, partnerships and campaigns, while ensuring strong cross team alignment and supporting localized strategies 

      • Maintain and evolve Binance’s master messaging architecture for internal and external use for core company initiatives and narratives

      • Develop a cohesive story across channels for core business priorities and verticals, while working closely with legal, compliance and policy teams to ensure compliant and consistent communications 

      • Brand trust: 

        • Own Binance’s presence and position in major industry rankings and reports 

        • Lead and manage the global awards database end-to-end, including nomination submissions and tracking relevant opportunities

        • Leverage and support key industry voices and relationships for various communications efforts and campaigns 

Requirements

• Experience in creative, agency, marketing, operations, or project/program management environments  

• Experience working in fintech, tech, crypto, or similarly fast-paced industries highly preferred  

• Collaborative personality, who puts efficient collaboration and team success as the top priority for their work output

• Experience in project management, workflow coordination, or other operations experience

• Strategic, proactive, and solutions-oriented mindset  

• In-depth understanding of the creative process, including static and video production

• Prior experience with complex problem-solving and SOP development

• Advanced proficiency in Asana (or similar tools), including workflow automation, reporting dashboards, and integrations. Experience scaling Asana infrastructure across cross-functional teams

• Hands-on experience integrating AI tools into creative production workflows. Familiarity with LLM-based tools (e.g. Claude, ChatGPT, SafuGPT), AI image/video generation platforms, and creative automation tools (e.g. Figma plugins, Adobe AI features, localisation platforms). 

• Experience evaluating, procuring, and onboarding creative tools. Ability to assess requirements, build business cases for tool investment, and manage vendor relationships.